Leaflets, also known as brochures, handouts, or pamphlets, are designed to provide specific information on a health topic. Whereas a poster is designed to convey one central message, a leaflet goes into more detail.
Leaflets are user-oriented allowing the user to control his or her exposure to the material. Leaflets are distributed to people to use as a reference thus allowing them to determine when and where they study the information.
Leaflet text should include vocabulary that is easily understood by the target audience. New ideas should be introduced using clear, simple language. Use the written language and standard type styles of the region or cultural group.
When creating a leaflet, consider the layout. Will the handout have text printed on the front and back sides? Will it be folded into thirds? If folded, consider the progression of images as it is unfolded. Print materials with a typeset that is large and easy to read.
To create a well-organized leaflet, make an outline for the information. Unlike posters, brochures contain multiple messages and technical ideas that need to be organized in a logical fashion. An easy way to create an outline for a leaflet is to consider possible questions the target audience might ask to learn more:
Photographs and illustrations used in the leaflet should be of a good quality and easy to understand.
This leaflet above from Ghana uses the following outline:
To pre-test a leaflet, make many copies of the material. Distribute the copies to a sample group of the target audience. Ask participants to read and analyze the information. Explain to them that someone will return the following day to ask questions about the material. The test audience should have a range of different literacy levels. If the images and illustrations in the leaflet are clear, low-literate readers should still be able to find the leaflet useful.
Possible questions to ask the test participants about the text:
Possible questions to ask the test participants about the images:
The photos in this Malian leaflet clearly depict trachoma. A person who could not read French would still understand the general topic without reading the text.
View the Health Education Materials Tutorial to learn more about the design and development of health education materials.
View Leaflets (Click blue link to view full leaflet in PDF)
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Let's be Trachoma Free |
CHANCE |
SAFE Ethiopia |
Wanafunzi |
Ghana |
Mali |
Ethiopia |
Tanzania |
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World Vision Ethiopia |
Trachoma Grading Leaflet |
Trachoma Leaflet |
Bệnh mẫt Hột gāy Mù |
Ethiopia |
Nepal |
Nepal |
Vietnam |
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Loai trù Bệnh mẫt Hột |
Amharic Leaflet |
Say No to Trachoma |
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Vietnam |
Ethiopia |
Nigeria |
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